Case study
The Whole Grain Partnership was established in Denmark to encourage people to eat healthier – which means having more whole grains.
Sheeting, laminating
FRITSCH designed its LAMINATOR systems to process nearly any type of
dough consistently. To do that, the SoftProcessing technology
does the heavy lifting (and gentle dough handling).
Rademaker recently brought significant improvements to its laminating system, a development project that took about three years.
With new-generation technology, bakeries can work smarter, not harder, on sheeting and laminating dough bands for any number of products.
Fermentation (I)
Space is a precious commodity, especially so in bakeries pursuing growth. What’s more, a strategic location is hard, sometimes even impossible, to leave behind. Compact solutions transform bakeries into valuable real estate. A solution that literally steps up to this task, flexibly covering proofing and cooling, is the step cabinet.
Sheeting
With 15 years of experience in the market, Royal Kaak has over 50 DrieM sheeting lines in operation worldwide.
The company of Dutch origin, with operating companies and sales and service offices worldwide, focuses on continuously innovating to improve the sheeting process, so that craftsmanship and technology go hand in hand, while making the process easier for the operator.
Interview
What began in 1966 as a one-man operation started by Helmut Koenig is now a globally active company. Andreas Putz, Head of Group Marketing and Product Management, talks about Koenig’s approach to baking technology and strategy for the future, on the company’s 60th anniversary.
Lighting
Turning on the light switch in a bakery-café holds a world of power in addition to making everything visible. When set up correctly, it is a combination of form, function and feeling.
Branding
Clicks, views and likes are the currency of modern marketing.
But what good are these metrics if they don’t bring additional
customers into the bakery? Why do many marketing resources go to waste and how can neuro-branding offer a way out of the price war?
Markets
Consumers are backing their purchasing choices with reason, as they actively control food and drink choices at a time when indulgence is more nuanced than ever.
