BRIDOR is carrying out a major expansion to its Vineland, New Jersey, site. USD 200 million is invested in a new viennoiserie line, a new warehouse, an R&D center, a culinary academy, a baking center, and an automated bread line, the company announced.
The expansion at Vineland will double the production capabilities at the bakery and is part of a multi-billion-dollar investment strategy BRIDOR has committed to within the United States over the next several years.
Timeline
The Vineland expansion project broke ground in the fall of 2024. It includes the construction of a 51,000+ square-foot building to house a high-speed, automated Viennese pastry production line, as well as an industrial refrigeration system. The new pastry line has been operational since summer 2025 and is now producing premium Viennese pastries for professional foodservice and retail partners across the United States and beyond.
In addition to the facility expansion, BRIDOR has invested in a new high-speed, automated bread production line that will replace the existing line within the current building footprint. This upgrade will further enhance the Vineland site’s versatility, efficiency and output, with the bread line expected to be operational in the second quarter of 2026.
BRIDOR’s overall US footprint is also expanding: the company is currently constructing a new production facility in the Greater Salt Lake City area (Western US), with plans to bring the site online in 2026. Additionally, BRIDOR recently announced plans to build a state-of-the-art industrial bakery in Lancaster, Texas.
The new facilities, which support localizing production, join its existing operational plants in Quebec, Canada, Bridgeport, Connecticut, and Vineland, New Jersey.
BRIDOR hosted a celebration at the Vineland plant on January 28, 2026, to commemorate the milestone as part of the company’s long-term investment strategy in North America. The expansion strengthens BRIDOR’s East Coast production capability.
“This expansion reflects our commitment to growing closer to our customers and responding quickly to the needs of the U.S. market. By strengthening our Vineland production capabilities, we’re able to scale efficiently while preserving the craftsmanship, quality and consistency that define BRIDOR,” said Eric Julliet de Saint Lager, CEO of BRIDOR North America. “Vineland plays a critical role in our growth today and well into the future.”
“BRIDOR’s continued investment in Vineland is a meaningful win for our community. This expansion brings advanced manufacturing capabilities, supports local jobs and reinforces Vineland’s role as a hub for high-quality food production. We’re proud to partner with a global company that is committed to long-term growth in our city,” said Anthony R. Fanucci, Mayor of the City of Vineland.
“North America is a strategic priority for BRIDOR, and these investments demonstrate our long-term vision for the region. Expanding our production footprint allows us to combine French baking expertise with local manufacturing excellence, ensuring we can deliver premium products at scale while remaining deeply connected to our customers,” said Philippe Morin, CEO of BRIDOR Worldwide.
Photo: Eric Juillet de Saint Lager, CEO, BRIDOR North America, Anthony Fanucci, Mayor of the City of Vineland and Philippe Morin, CEO, BRIDOR Worldwide, celebrate the New Jersey baking site expansion
Credit: BRIDOR