German bakery Ditsch introduced its popular pretzel baked goods in Latin America, with a shop-in-shop  concept in the leading Mexican retail chain OXXO, which runs more than 24,000 stores in Central and South America. Ditsch products have been available in Monterrey, Mexico, since the beginning of the year.

In Monterrey, Ditsch offers both classic recipes and products adapted to local tastes, such as a pretzel stick with chorizo. Ditsch pizza is also available. The baked goods are produced in the Ditsch facilities in Germany and the USA and baked fresh on-site – a new concept in Mexico.

“The soft opening in Monterrey exceeded all our expectations and confirmed that pretzel products are increasingly becoming an export hit. We are therefore delighted to announce the next shop-in-shop at the University of Monterrey,” says Sarah Johannes, Director Concept & Brand, Ditsch.

Photo: Ditsch