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Domino’s introduces namesake pizza
f2m the domino

Domino’s Pizza introduces the first pizza carrying its name: the Domino. Launching on August 31, the new Detroit-style pizza made for one can be customized with various toppings. The concept is that “Sharing a meal no longer means having to share a pizza,” Domino’s says.

The Domino is made with premium, buttery-flavored pan dough encrusted with Parmesan cheese. It is baked in a rectangular pan to create a crispy Parmesan Detroit-style crust and resemble a domino piece, cut into two square slices. It is topped with two layers of cheese, customers’ choice of sauce and up to three toppings, and finished with Domino’s signature garlic seasoning.

|The Domino fills a gap in our portfolio,” said Joe Jordan, chief operating officer and president of Domino’s U.S., and incoming CEO. “When everyone wants something different, traditional pizza falls short. The Domino lets every person build the exact pizza they want. It’s fitting that the next generation in pizza is shaped like the logo of the No. 1 pizza company in the world. The Domino is so mouthwatering that we gave it our name!”

In independent testing, consumers who tried the Domino rated it as one of the most delicious products Domino’s has ever introduced, the company underlines.

Founded in 1960, Domino’s Pizza is the largest pizza company in the world, with more than 22,500 stores in over 90 markets and global retail sales of over USD 20.6 billion in 2026.

Photo: Domino’s