Lotus Bakeries achieved sales growth by 10% in 2025, increasing the Group’s revenue by EUR 123 million to EUR 1.355 billion. The performance was driven by volume increases for both Lotus® Biscoff® and Lotus™ Natural Foods. Notably, the growth in the US for both Biscoff® and BEAR® is “outstanding”, said Jan Boone, Lotus Bakeries CEO.
In addition, “The successful start-up of the Biscoff® production at our facility in Thailand (Chonburi) was a crucial milestone to reach,” Boone shared. A new investment in spread production and bottling was also commissioned at the company’s US plant in Mebane.
With these investments made last year, Lutos Bakeries ensured production capacities for the full range of Biscoff® hero products across its three manufacturing regions: Europe & the Middle East (Lembeke), the Americas (Mebane), and Asia-Pacific (Chonburi).
The partnerships with Mondelēz also advanced, the company highlights: “The launch of commercial production and the rapid expansion of Biscoff® cookie distribution in India in the last weeks of the year were impressive. The chocolate co-branding successfully launched with Cadbury® and Milka® in more than 20 countries. And the ice cream assortment developed by Froneri in recent months is promising, with commercial launches imminent.”
Lotus Bakeries remains committed to its growth strategies for Lotus® Biscoff® and Lotus™ Natural Foods, as it continues to invest in increasing capacity. “For 2026 and 2027 combined, we plan to invest approximately EUR 250 million in capital expenditures, slightly above the EUR 240 million invested over 2024 and 2025,” Boone reveals.
Photo: Lotus Bakeries

