The Emmi Group is acquiring The English Cheesecake Company Ltd., a premium cheesecake brand in the British retail trade. Founded as a family business in 2000, the British company generated sales of around GBP 23 million in the past financial year and is represented in all major retail chains in the UK.

The English Cheesecake Company specializes in high-quality cheesecakes based on traditional British recipes, sold in retail and foodservice. Its portfolio includes classic cheesecakes, vegan and frozen delights, together with snack formats that have made a name for themselves amongst true dessert lovers.

“While the cheesecake offering of the Mademoiselle Desserts Group is strongly positioned in the British food service market, The English Cheesecake Company’s retail business is the ideal extension to the distribution strategy,” the group details its acquisition strategy. The new brand complements its portfolio and opens the door to a potential expansion beyond the UK’s borders.

“The bolt-on acquisition increases our presence in the fast-growing premium cheesecakes segment and contributes to the global indulgence megatrend. This represents a further step towards advancing our strong market position in the global premium desserts market and creating synergies within our portfolio”, says Didier Boudy, EVP Emmi Desserts.

Photo: strawberries and cream cheesecake. Credit: The English Cheesecake Company