Grupo Bimbo reported its net sales reached a historic level at MXN 408.34 billion (EUR 18.68 billion), an increase of 2.1% compared to the previous year, despite a tough consumer environment, the company notes. Grupo Bimbo successfully completed five acquisitions in 2024, expanding its geographic reach to 35 countries.
In Mexico, the bread maker recorded another great year, with strong volume performance. It also reached record sales levels in the European Economic Area , which now represents 11% of Bimbo’s global sales.
In 2024, Grupo Bimbo also achieved 100% renewable electricity use in one additional country, making it the 28th country to do so, out of the 35 where it operates. Worldwide, 97% of the energy used is renewable, the company highlights.
Rafael Pamias, CEO, comments on the results: “2024 showcased our resilience, innovation, and unwavering commitment to excellence, as well as the importance of being a highly diversified global Company. Our topline reached record levels, delivering an increase in our volume throughout the year in a still complicated consumer environment in some of our markets; we were able to achieve this by a robust performance in Mexico and EAA regions. In Latin America, despite a tough start in some operations like Chile and Colombia, we managed to deliver strong growth by maintaining a competitive offer and adapting rapidly to market conditions throughout the second semester. And in North America, regardless the continued challenging consumer environment, we embarked on an exciting project, which we expect will gradually yield benefits in the second half of 2025. ”
Diego Gaxiola, CFO, adds: “I would like to reinforce the importance of being a highly diversified company, as more than 50% of our business delivered outstanding results. We are investing in our largest operation to secure a sustainable and profitable growth in the long run, maintaining an optimistic perspective about the positive impact these initiatives will have on the Company in the future. I am also thrilled about our recent issuance in the Mexican market, which attracted a remarkable demand of 22 billion pesos. This strong demand underscores the confidence our investors have in our strategy and future goals. This issuance strengthens our financial position and enables us to continue advancing with our expansion strategy.”
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