Kingsmill announced it has renewed its partnership with Asda in support of its Tickled Pink campaign for breast cancer awareness and support.

As part of the partnership, bespoke Tickled Pink packs for Kingsmill Protein Pancakes and Kingsmill Tiger 400g are now available in Asda stores.
With a staff of over 150,000 people, Asda retail outlets serve more than 16 million customers every week.

Asda’s estate has a range of formats including Supercentres, Superstores, Supermarkets and Asda Express.

Photo: Hovis Bakeries