Nestlé announced KitKat was named the official chocolate partner of Formula 1 in 2026, as the company is committed to investing in its most strategic growth platforms.

Aside from trackside visibility, the partnership will include immersive fan experiences through social media engagement, exclusive merchandise, in-store activations, prize promotions and limited-edition products. KitKat will also appear on Netflix, in some markets, with targeted ads during the series Drive to Survive and run social media campaigns.

The partnership means that KitKat will be featured at 12 Formula 1 races in Nestlé’s top markets during the 2026 season, starting with the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026 (March 6-8).

To reflect this partnership, KitKat has also unveiled a molded chocolate creation in the shape of an F1 car.

Photos: Nestle