KitKat won multiple Cannes Lions for ‘The KitKat Heist,’ including a Grand Prix, four Gold Lions and four Silver Lions. The brand also won two Bronze Lions for its ‘Little Breaks’ campaign. The ‘KitKat Heist’ campaign turned the theft of more than 413,000 KitKat bars into a global engagement moment.

’The KitKat Heist’ began just before Easter, when thieves stole more than 413 000 KitKat bars in transit between Italy and Poland. KitKat responded with speed, transparency and humor, saying the thieves had taken its tagline too literally and ‘made a break’ with more than 12 tonnes of chocolate. The brand invited consumers into the story through its Stolen KitKat Tracker. KitKat’s response quickly sparked attention, turning the incident into a moment of participation, conversation and impact at scale.

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Breaking: 12 tons of Kit Kat bars stolen

“These awards prove the power of consistency, distinctiveness and cultural relevance in brand building,” said David Rennie, Executive Vice President and Head of Nestlé’s Strategic Business Units and Marketing and Sales. “Nearly 70 years of ‘Have a Break. Have a KitKat’ gave people a simple idea to make their own – and our teams moved boldly and fast to turn that moment into a global conversation. This underscores the importance of our brand-building strategy: to create brands that earn choice and trust, connect deeper with consumers and drive real impact.”

The Cannes Lions International Festival of Creativity is widely regarded as one of the world’s most prestigious awards programs for creative marketing and communications.

The full list of KitKat’s Cannes Lions awards is below.

Photos: Nestle