Krispy Kreme and McDonald’s USA announced a mutual decision to end their partnership, effective July 2, 2025. Krispy Kreme represented a small part of McDonald’s breakfast business. The donut maker is focused on making its fresh doughnuts available in more places, in the US and worldwide.

“We were excited and pleased to partner with Krispy Kreme,” said Alyssa Buetikofer, McDonald’s USA’s Chief Marketing and Customer Experience Officer. “We had strong collaboration with Krispy Kreme and they delivered a great, high-quality product for us, and while the partnership met our expectations for McDonald’s and Owner/Operators, this needed to be a profitable business model for Krispy Kreme as well.”

“Our two companies partnered very closely, each supporting execution, marketing, and training, delivering a great consumer experience in approximately 2,400 McDonald’s restaurants,” said Josh Charlesworth, Krispy Kreme CEO. “Ultimately, efforts to bring our costs in line with unit demand were unsuccessful, making the partnership unsustainable for us,” Charlesworth added.

Photo: Krispy Kreme social media