Krispy Kreme signed an agreement with Jafa Holding BV to bring Krispy Kreme to the Netherlands. The country’s first shop is expected to open in late 2026. The first Netherlands Hot Light Theater Shop will feature the brand’s Hot Light experience and serve as both a retail location and a production hub. It will support a broader phased expansion across the country, as Krispy Kreme anticipates approximately 30 locations will open over the next five years.

“We’re thrilled to bring Krispy Kreme’s delicious, fresh doughnuts to the Netherlands. Partnering with Jafa Holding BV, an experienced operator with deep knowledge of the local market, expands our European presence and reinforces our commitment to sustainable, profitable growth through our capital-light franchise model,” said Krispy Kreme CEO, Josh Charlesworth.

The company expects to open at least 100 shops globally and three to four new international markets this year, including the Netherlands.

Headquartered in Charlotte, NC, Krispy Kreme operates in more than 40 countries through a network of fresh doughnut shops, partnerships with leading retailers, and a fast-growing digital business.

Photo: Businesswire