Baking with Lesaffre will sponsor the World Burger Contest at the upcoming SIRHA international trade fair in Lyon. The international event will be held on January 24, when it brings together talented chefs to encourage creativity opportunities with burgers. “While offering unlimited taste and flavor possibilities, we believe this concept is fully aligned with the challenges of tomorrow’s cuisine,” Lesaffre says

Lesaffre developed the ‘Baking with Lesaffre’ offer and its program of six commitments (Bake for Smile, Bake for Care, Bake for Good, Bake it Safe, Bake it Easy & Bake it Smart) focusing on nutrition and sustainability.

The World Burger Contest aligns with Lesaffre’s commitment to ” Working together to better nourish and protect the planet”, the French specialist underlines:

“This sponsorship represents a remarkable opportunity to showcase the versatility of the burger, a market that is experiencing exponential growth, and to support our bakery clients in diversifying and enriching their snacking offerings.”

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