Lotus Bakeries announced it plans the largest Biscoff® expansion program to date, an investment of at least EUR 500 million across three continents between 2026 and 2030, together with the announced expansion in Belgium. The strategy is in line with its ambition to become the world’s third-largest cookie brand, which calls for continued capacity expansion.
This new program will gradually increase production capacity over five years, aligned with the expected growth in demand, Lotus says.
Jan Boone, CEO Lotus Bakeries: “The exceptional journey of Biscoff® over the past years makes us even more determined to realise our ambition of building it into the world’s third-largest cookie brand. We continue to achieve strong growth across many markets around the world. Every day, I see how Biscoff® is becoming more and more a global love brand, embraced across generations and gaining particular traction among younger, digitally native consumers, including Gen Z. To achieve our ambition of building Biscoff® into the world’s third-largest cookie brand, we must capture the momentum in all major markets globally. To support this, we invest continuously in our commercial organizations and sales offices, and we invest boldly in the capacity needed to turn this ambition into reality. That is why we are committing to the largest Biscoff® expansion programme in our company’s history, investing at least EUR 500 million across three continents between 2026 and 2030.
Latin America and particularly its largest market Brazil persists as a challenge and is too important a country to remain niche for Biscoff®. In this respect, we are engaged in discussions with Mondelēz to develop a business plan for Brazil, based on a model similar to the one successfully implemented in India.”
Over the past five years, Lotus Bakeries has substantially stepped up its investments to support the growth of Lotus® Biscoff®. The bakery has invested more than EUR 350 million to increase its production capacity and expand its global footprint, including the greenfield Biscoff® production facility in Thailand, the expansion of production lines at the Mebane plant in the United States, and continued investments at the Lembeke plant in Belgium.
Half-year results
In the first six months of 2026, Lotus Bakeries recorded revenue growth of 14%, driven by strong volume performance with Lotus® Biscoff® and Lotus™ Natural Foods. Lotus® Biscoff® revenue and volume grew by more than 20%. Lotus® Biscoff® grew across several countries on all continents, but it had the biggest revenue increase in Europe.
Lotus Bakeries reported revenues of EUR 749.1 million in the first half of the year – a 14% growth.
The greenfield Biscoff® plant in Thailand is now fully operational. In addition, significant capacity expansion projects for Biscoff® are underway in the United States and Thailand.
Photo: Lotus Bakeries