Lotus Bakeries launched a new media campaign for its Biscoff® brand, emphasizing its global reach and format diversity. “Biscoff® is loved by people around the world, in different places, in different ways and at different moments. And that is exactly what this campaign celebrates,” the company emphasizes.

The brand’s cookies, spreads and sandwich cookies combining both are part of its offering to consumers everywhere, “from Brooklyn to Bangkok”. The campaign was launched in the UK with a national media wave, including billboards across London.

Photo: Screenshot – Lotus Bakeries promo