In 2025, Lotus Bakeries achieved double-digit sales growth of 10%. It increased its revenue by EUR 123 million, reaching EUR 1.35 billion. This growth is attributed almost entirely to higher sales volumes.
The strong volume increases in 2025 underscore the sustained momentum and solid demand across geographies for the Group’s international pillars, Lotus® Biscoff® and Lotus™ Natural Foods. Regionally, North America and the Rest of the World recorded strong, double-digit growth, Continental Europe achieved a high single-digit sales growth, while the UK recorded lower growth, tempered by negative currency effects.
Lotus® Biscoff® achieved an organic growth of 13% in 2025. Its reported sales reached EUR 670 million, representing 57% of the group’s branded revenue.
“The Biscoff® growth strategy continues to focus on strengthening penetration of the hero products, Biscoff® cookies and Biscoff® spread, which consistently demonstrate strong global appeal and sustained momentum. The Biscoff® cookie once again ranks as the fastest grower in the global cookie brands ranking, further reinforcing its position within the top five,” the company’s financial report details.
Lotus® Biscoff® performed strongly in Canada, Mexico, Türkiye, Poland, Italy, Portugal, Greece, the Netherlands and Belgium. In the United States, Biscoff® was the fastest-growing brand in both the cookies and spreads categories.
2025 FY highlights:
- BEAR® doubles production capacity in South Africa
- Launch of co-branded chocolate innovations, in partnership with Mondelēz’s brands
- nākd.® becomes #1 brand by value in Spain in the cereal bar category
- TREK® is the fastest-growing brand in the UK bars category
- Kiddylicious® becomes the fastest-growing baby snacking brand in France, doubling sales
- Full-scale 360° Biscoff® launch in India with Mondelēz
- Record Biscoff® production year with new lines across 3 continents
- Construction of the third Biscoff® production site in Thailand, on track to be fully operational by the end of the first semester of 2026
Jan Boone, CEO, comments: “Our Group’s 10% growth was driven by the ongoing success of Lotus® Biscoff® and Lotus™ Natural Foods, our two strategic pillars. Their double-digit performance illustrates how focus, precise strategic execution and strong brand equity reinforce one another. Looking back on 2025, I am convinced that our progress is the result of focus, consistency and above all, our Lotus family. Their passion and collaboration, from the US to Asia and Australia, and from South Africa to Sweden, support every achievement highlighted in this Annual Report. Together, they strengthen my confidence that Lotus Bakeries is well-positioned for the future.”
Photo: Lotus Bakeries