The two Belgian names joined forces for the football season: Biscoff is Club Brugge’s new sleeve partner in the competition and the cup this year. From Sunday, January 12, the team is wearing the Biscoff logo on the right sleeve of their shirts, following an agreement made with the sub-brand of Lotus until the end of this season. The partnership was introduced for the match against Anderlecht – Club.
Jan Boone, CEO, Lotus Bakeries, commented on the sponsorship: “This partnership celebrates the synergy between two Belgian icons: Biscoff’s unique taste and Club Brugge’s ambition and performance on and off the pitch. It is more than just visibility; it is a step to position Biscoff in a fresh and youthful way throughout Belgium. By working together with a dynamic and ambitious football team like Club Brugge, we connect with a new generation of fans who value authenticity, passion and unique experiences. Just like Biscoff and its unique taste.”
“We are very proud of this collaboration. Lotus Bakeries and its brands have an international appeal. We are completing our shirt with a third world player, who is nevertheless locally anchored in Belgium. This agreement runs until the end of the season, after which the results will be evaluated and a decision will be made on further collaboration,” says Stijn Vermoere, Commercial Director Club Brugge.
Photo: Club Brugge