Greggs reported strong progress in 2024, with sales worth GBP 2 billion – an 11 % increase from the previous year, when total sales were GBP 1.8 billion, according to recently released financial results. The company credits the strength of its brand and customer proposition for achieving these results in a year with low consumer confidence and a stagnant food-to-go market.

In 2024, Greggs continued to expand its presence, reaching outward of traditional high street locations. In total, Greggs opened 226 new shops in 2024, with 28 closures and 53 relocations (145 net openings),  growing its shop count to 2,618  as of December 28, 2024. The company also refurbished 165 of its shops last year.

In 2025, Greggs targets 140-150 net openings, which include 50 relocations. Its popular range and new menu entries support its ambitions for further growth. For example, it recently launched BBQ Chicken & Bacon Pizza and four-slice sharing boxes. Its e-shopping outlets also performed well, with the Greggs App being scanned in over 20% of the shop transactions. “Customers who engage with the App are proven to shop at Greggs more frequently,” the financial results note.

Roisin Currie, Chief Executive, commented: “2024 was another record-breaking year for Greggs; we exceeded GBP 2 billion in sales for the first time and opened our 2,600th shop. Our people have worked tirelessly to deliver on our strategic ambition to further establish Greggs as a multi-channel food-to-go retailer and I want to acknowledge their efforts. It is thanks to their hard work, week after week, that we continue to grow, all the while maintaining the great prices, high-quality products, and friendly service that keep our customers coming back, again and again.

In 2021, we set our sights on doubling sales by 2026 and having a significantly bigger business over the longer term. Three years into this five-year plan, sales are on track and we continue to be confident in the growth opportunity in front of us. The brand is in better shape than ever, with a material opportunity to continue growing and developing the Greggs estate and plenty of scope to continue to grow in newer dayparts and channels. We continue to lay the foundations for this growth opportunity by investing in our manufacturing and logistics capacity. We have commenced building work on two large new sites in the Midlands, a frozen product manufacturing and logistics facility in Derby and a chilled and ambient National Distribution Centre in Kettering, building additional capacity which will allow us to service up to 3,500 shops.”

As it attracts new customers and increases sales, Greggs says it finds it ‘imperative’ to invest in infrastructure – both physical and digital – to keep pace. “We aim to simplify operations, improve efficiencies, and use data and technology to drive better decisions and reduce complexity for our people.”

The CEO continued: “A key part of this is the evolution of our supply chain operating model. In 2016, we began to move away from a traditional regional bakery model – where every site made every product – towards a consolidated, centralized approach. Today, our nine production facilities are manufacturing centers of excellence, specializing in specific products and producing them at scale.” 

Financial highlights