Despite challenging market conditions, the Oetker Group managed to increase its sales by 2.5 %, reaching approximately EUR 7.1 billion in 2024. The group is also forecasting moderate growth for the current financial year. Oetker invested significantly in expanding the capacity of international pizza production facilities.
The company described its annual result as ‘satisfactory’.
2024 financial year in detail:
Sales: The business areas of Food and Beer and Nonalcoholic Beverages continued to make the largest contribution to the Oetker Group’s sales growth.
Dr. Oetker Nahrungsmittel and Conditorei Coppenrath & Wiese together increased their sales to over EUR 4.2 billion. The Pizza and Professional divisions performed particularly well.
The Radeberger Group, Germany’s largest privately owned brewery group, closed the financial year with a 3.6 percent increase in sales.
The Oetker Group’s sales in Germany increased by 1.9 % to approximately EUR 4 billion. The share of sales generated outside Germany rose slightly to 43.9 % of total sales (previous year: 43.5 %).
Investments: The Oetker Group’s investments (excluding acquisitions) amounted to EUR 343 million, 13.2 % higher than the previous year’s level (EUR 303 million). The increase was particularly pronounced in the consumer goods-oriented business segments Beer and Nonalcoholic Beverages (+ EUR 18 million) and Food (+ EUR 13 million).
A significant portion of the investments was dedicated to expanding the capacity of international pizza production locations. The majority of the investments, around 54 % (previous year: 57 %) were allocated to Dr. Oetker Nahrungsmittel. As part of a long-term investment program, funds were directed toward areas such as innovation, sustainability, and digitization.
Employees: In 2024, the Oetker Group employed a total of 18,905 people (previous year: 19,140) in Germany and 9,808 people (previous year: 9,873) abroad. The number of full-time employees worldwide remained largely stable at 28,713 in the year under review.
Effective May 1, 2025, Dr. Albert Christmann stepped down as General Partner of Dr. August Oetker KG and as a member of the Group Management. He joined the Advisory Board of Dr. August Oetker KG on the same day. On May 1, 2025, Carl Oetker succeeded Dr. Christmann in the Group Management and, as the new General Partner of Dr. August Oetker KG, and assumed responsibility for the Food and Corporate Communications divisions.
Dr. Niels Lorenz also joined the Group Management on May 1, 2025.
Outlook for 2025
In its forecast for the 2025 financial year, the Group Management anticipates continued challenging market conditions, not least due to ongoing geopolitical tensions. Nevertheless, sales planning for 2025 is primarily based on organic growth, the company outlines, anticiupating that sales revenues will increase moderately.
Investments in 2025 are expected to remain at the high level of the previous year.
Photo: Dr. Oetker headquarters. Credit: Oetker Group
