The OREO brand introduced the Limited Edition Selena Gomez OREO Cookies, inspired by a beloved drink from the artist’s childhood – horchata, Mondelēz announced. She worked with OREO to develop a sweet-and-spiced flavor combo.
The Signature Limited Edition Selena Gomez OREO Cookies include a layer of chocolate and cinnamon-flavored creme atop a layer of sweetened condensed milk-flavored creme with cinnamon sugar inclusions, sandwiched between two chocolate cinnamon-flavored wafers. Each of these limited-edition cookies features 1 of 6 unique embossments. In addition, one exclusive cookie can be found in approximately every three packs, which features Selena’s signature. This is the first ‘autographed’ OREO ever made.
“Making my own OREO cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment,” said Selena Gomez. “I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood. The cinnamon flavor gives it this horchata feel, and I’m excited for my fans to try it.”
The collaboration also includes a donation to the Rare Impact Fund, founded by the singer to support mental health services and education for young people.
The Limited Edition Selena Gomez OREO Cookies will be available for a limited time in the US, Canada, Brazil, Australia and New Zealand.
Photo: Mondelēz International