Consumers struggled to find gluten-free goods and faced price increases over the past six months: 87% of 1,891 gluten-free shoppers surveyed said there were fewer gluten-free products available.
The Southeast Asia bakery products market was valued at USD 13,470.18 million in 2020 and is projected to grow at a CAGR of 7.67% from 2021 to 2026, according to research by ResearchAndMarkets.com.
Pea protein ingredient sales are poised to reach a total of USD 1.25 Bn in 2021, according to an estimate made by Future Market Insight (FMI). Sales in the bakery sector are expected to reach USD 341.1 Mn.
Consumers increasingly favor better-for-you products, and their additional spare time at home has changed the way they handle eating occasions. These changes are reflected in developments in the bakery industry post-COVID-19.
Innova Market Insights’ consumer research indicates that one in four people globally has become more concerned about their immune health since before the pandemic. The most significant increase was among Millennials (aged 26 to 35 years) and younger Gen X (aged 36 to 45 years).
2020 was the year of baking bread. When COVID-19 put the world on lockdown, panicked consumers stocked up on flour and yeast and started kneading. As a result, baking staples saw exponential growth.
In the last five years, organic and free-from gluten sweet biscuits have seen the biggest growth in Western Europe. Consumers look for more reduced sugar and on-the-go snacks. This trend is very similar in the savory biscuits category, as consumers are seeking healthier alternatives.