Papa Johns announced the global launch of a new product, the Croissant Pizza. Launching in nine markets, it will first be introduced in the UAE. Paying homage to the classic pastry, the Croissant Pizza pairs a crisp, braided, flaky crust with the brand’s Better Ingredients. Customers can personalize their pizza with a choice of toppings for a flavor-packed bite.
The Croissant Pizza is available now across the UAE from June 10 and will be available for a limited time in participating markets – from Korea and China to Chile and Peru.
It also comes with a limited-edition hot bag, the Papa Johns x Kid Super Hot Bag, inspired by the craftsmanship of the offering. As the Croissant Pizza launches across the globe, the Papa Johns x KidSuper Hot Bag will hit runways, beaches and exhibitions in select markets. Select customers in these destinations who order Croissant Pizza may receive their delivery in the exclusive Papa Johns x KidSuper Hot Bag as a gift.
The bag’s woven strap mirrors the handcrafted, tightly braided crust of the pizza, with a crescent-shaped zipper and soft edges that mimic the folds of the iconic pastry. The Papa Johns x KidSuper Hot Bag will make its official debut later this month during Paris Fashion Week Men’s Spring/Summer 2026 (SS26), as part of the KidSuper show.
Chris Lyn-Sue, SVP Managing Director of International at Papa Johns said, “As a brand built on innovation, distinction and quality, we’re always looking to global food culture for inspiration – and turning it into exciting new experiences that stand out. We conducted extensive research to understand what consumers wanted from our next global innovation. Croissant Pizza scored highly across all markets. We also explored the rise of croissant mashups in food culture – from the ‘cronut’ to the ‘crookie’ – and saw an opportunity to bring that same innovation to pizza. After a year in development, we’re proud to unite two beloved icons into one craveable, delicious product that brings something fresh and exciting to the QSR category.”
Photo: Papa Johns