Pillsbury introduces Frozen Butter Grands! Croissants and Chocolate Grands! Croissants, two freezer-to-oven pastries joining the brand’s permanent portfolio. The ready-to-bake frozen croissants are pre-shaped and crafted with 48 dough layers. Each package includes eight large pastries that can be baked individually or together

The launch marks a new step in Pillsbury’s expansion in frozen baked goods, alongside its biscuits and cinnamon rolls.

“More people want to recreate the quality and indulgence of a bakery experience at home but without the time and effort that traditionally comes with it,” said Maria Carolina Comings, Vice President and Business Unit Director for Pillsbury at General Mills. “Pillsbury Grands! Croissants give fans an easier way to enjoy golden, flaky croissants that are ready in under 30 minutes, leaving more time for the moments that bring people together.”

General Mills brands include names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, and Annie’s. The US company generated fiscal 2026 net sales of USD 18 billion.

Photo: Businesswire