PLMA’s Annual Private Label Summit will be held in Manchester on October 28-29, 2026.

The Summit brings together industry leaders to explore the future of store brands in one of Europe’s most competitive grocery markets. Attendees will gain insights from leading experts, including representatives from Morrisons, IGD, McBride, Europanel, ING, Strategy&, and TrendWatching.

Private label in Europe yet to hit its ceiling, PLMA highlights, as European private label continues to strengthen its position on supermarket shelves: “The latest outlook suggests the trend is far from over. According to a September 2026 RaboResearch report, “There is no stopping European private label – for now.” Private label is still gaining ground across European food retail, even in markets where its share is already approaching 50%.”

Photo credit: Lidl