ISM announced a new branding from 2027, when ProSweetsCologne will be renamed to ISM Manufacturing, to integrate all segments of the sweets and snacks production under the umbrella of the ISM brand.

Complementary services like a joint website presence and ticket shop, a central trade fair app, as well as uniform networking and communication platforms will facilitate the planning and the exchange from 2027 onwards.

The ISM brand will encompass the trade fairs staged in Cologne, ISM, ISM Ingredients, which is being launched in 2026, as well as the new ISM Manufacturing. “As such, the entire value chain – from raw materials and production, technology and packaging through to the finished product – will be represented in a worldwide unique constellation,” ISM announced. 

Sabine Schommer will continue to head up ISM in Cologne as Director. ISM Ingredients and ISM Manufacturing will also remain under the responsibility of the current ProSweets Director, Guido Hentschke.

“With the realignment and renaming of ProSweets Cologne to ISM Manufacturing, we are creating a uniform brand and a trade fair world that brings the entire production process of sweets and snacks alive on-site. For exhibitors and trade visitors, this means a clear orientation, more efficient processes and new networking options – all under a strong, uniform brand presence,” emphasised Oliver Frese, Chief Operating Officer of Koelnmesse GmbH.

The realignment mirrors the changing market demands and increased networking within the value chain. The processes in the sweets and snacks industry are more strongly interlinked today – from raw materials, production and packaging through to the finished product, the exhibition organizer notes.

Theme sections of ProSweets Cologne to remain intact

Since 2006, ProSweets Cologne has served as an independent, central platform for suppliers, machine manufacturers, packaging technologies and production processes in the sweets and snacks industry. With the rebranding to ISM Manufacturing, this role will be consistently continued. The format will continue to cover the four central theme sections Packaging Materials, Packaging Technology, Production Technology, as well as Operating Equipment & Auxiliary Devices, focusing on machines, plants, packaging solutions and production processes. The content-related offers will, however, be more strongly integrated into the overall portfolio of ISM in the future. 

ISM Ingredients to be launched in 2026

Starting in 2026, ISM Ingredients will become the new platform for raw materials, ingredients and semi-finished products within ISM. The format bundles the former World of Ingredients of ProSweets Cologne and addresses manufacturers, suppliers and trade visitors from the sweets and snacks industry. The focus lies on high-quality raw materials, innovative ingredients and sustainable solutions.

Registration for 2027 now open

Exhibiting companies can now register online for ISM, ISM Ingredients and ISM Manufacturing 2027. The early bird phase ends on March 31, 2026.

Photo: ISM