The global market for frozen pizza will reach USD 27.4 billion by 2030, new research from Research And Markets shows. The segment was worth USD 20.4 billion in 2023 and is projected to grow at a CAGR of 4.3% until 2030, the researcher concludes in the report.
In 2023, frozen pizza sales were estimated at US 5.4 billion in the US. In China, it is forecast to reach USD 6.6 billion by 2030, with a 7.7% CAGR.
A significant growth trajectory is observed in the thin-crust pizza segment, which is expected to reach USD 12.7 billion by 2030, with a CAGR of 4.6 %. Thick-crust pizza is also set to grow at 4.8% CAGR over the analysis period (2024 – 2030).
The growth in the frozen pizza market is driven by several factors, including the demand for convenience, the introduction of healthier options, and the rise of e-commerce. Consumers seeking easy meal solutions continue to drive demand for frozen pizza, especially given the expansion of options catering to health and dietary preferences.
Premium and gourmet pizzas, with organic and gluten-free options, are attracting health-conscious consumers and those looking for higher-quality options at home. E-commerce channels are further supporting growth, as they allow brands to reach broader audiences and offer convenient delivery options. Together, these factors are propelling the frozen pizza market’s expansion as it adapts to changing consumer behaviors and preferences.
The frozen pizza market has been significantly impacted by the rising consumer demand for convenient, ready-to-eat meals. Frozen pizza offers a quick, affordable, and accessible meal solution, especially for busy professionals, students, and families. As lifestyles continue to evolve, it has become an increasingly popular choice, providing the benefit of a home-cooked meal without the time commitment. This convenience factor is driving demand across various demographics, leading manufacturers to offer a wider range of options to cater to different consumer tastes and dietary needs.
Pizza offers for the health-conscious
With consumers becoming more health-conscious, the frozen pizza market has responded by diversifying its offerings to include healthier and gourmet varieties. There is a rising demand for pizzas made with organic ingredients, gluten-free crusts, and plant-based toppings, catering to consumers with specific dietary requirements and those focused on wellness.
Manufacturers are also exploring artisanal and gourmet options, with flavors inspired by regional and international cuisines. These premium options aim to provide a restaurant-quality experience at home, appealing to consumers who are willing to pay a premium for healthier and more flavorful options.
E-commerce support
The expansion of e-commerce has opened new distribution channels for frozen pizza, making it easier for consumers to purchase and receive their favorite brands through apps. The rise of online grocery shopping, accelerated by the pandemic, has prompted manufacturers to optimize packaging and delivery methods to ensure quality and freshness upon arrival.
E-commerce platforms are also providing valuable data on consumer preferences, allowing brands to tailor their offerings based on popular flavors and ingredients. This shift to online purchasing has introduced greater brand visibility and access, enabling smaller brands to compete alongside established ones.
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