New Baking Marketing Director for Baking with Lesaffre
Edouard Gestat was appointed the Baking Marketing Director for Baking with Lesaffre. Gestat takes over Thomas Lesaffre’s role, who was nominated as Fermentis General Manager.
Tag: Baking with Lesaffre
Lesaffre develops AI assistant for craft bakers
Baking with Lesaffre launched ‘Dr Bread’, a newly developed AI-powered baking assistant. Accessible through the Lesaffre & Moi app, which is used by more than 60,000 craft bakers worldwide, Dr. Bread was designed to offer craft bakeries a truly personalized experience.
L.I.F.E – Lesaffre Immersive Future Experience at iba ‘25
Baking with Lesaffre will introduce a new stand concept with content that addresses the market’s evolving needs. Lesaffre aims to inspire visitors with an immersive experience of the bakery world of 2035.