Omnichannel, accelerated
How eCommerce, click-and-collect, and brick-and-mortar are rapidly changing baked goods purchases.
How eCommerce, click-and-collect, and brick-and-mortar are rapidly changing baked goods purchases.
We service multiple sectors of the baking industry from small craft bakeries and food service operations, to large industrial bakeries. The crisis affected those segments differently and, as such, our business with those sectors.
Olivier Sergent, President and CEO of the Mecatherm Group, discusses strategy with Baking and Biscuit International’s Dirk Dixon.
After more than 46 years, Fred Springer left the Burford Corp. to take well-deserved retirement. He is an extraordinary man.
After having experienced a slowdown at the announcement of the first containment measures, we now have a large majority of our suppliers who have resumed their activity. So we have no problem with the supply of raw materials, but only downturns in the supply chain.
baking+biscuit asked around and heard assessments of the crisis by suppliers to the industry, and how they are responding to it.
Meaningful forecasts are currently almost impossible due to the dynamic nature of developments. Like any manufacturing company in Germany, we also notice uncertainty among our customers and employees. We take very seriously our responsibility as one of the baking industry’s most important partners.
As far as the market is concerned, we currently see a further trend towards large plants. “One-stop shopping” in big supermarket chains is also spurring on the need for large industrial plants. On the other hand, unfortunately, smaller businesses are facing a very tough battle with the current situation.
Because our status as a production operation means we make an essential contribution to maintaining supply chains, certain areas of our business remain unaffected by possible curfews and travel restrictions for the time being.
Rademaker’s 24/7 service department still remains available to customers round the clock. In most cases, help can be supplied via telephone, E-mail, online access or shipment of replacement parts. The Rademaker Academy can give good support, e.g. with quick-guide instructions, for which the new media with visualization and remote guidance also play a big role.
Production is continuing in the usual way, both in our main factory in Burgdorf/Switzerland and in our production site in Schio/Italy. RONDO has a large vertical manufacturing range, and fabricates most of its components itself.