Cookies: They’re on a roll!
Consumers’ fondness for cookies is only growing stronger, as the status of this treat is enhanced. Next-level cookies are no longer simply a snack, as they check a unique list of boxes, such as a moment of luxurious experience, an adventurous surprise, a small, permissible indulgence, a versatile snack, and establishing a
connection with a like-minded, exciting and highly personalized brand. Opportunities for cookie makers flourish, provided they meet new and fluid consumer needs.
