KitKat heist wins Cannes crisis management awards
KitKat won multiple Cannes Lions for ‘The KitKat Heist,’ including a Grand Prix, four Gold Lions and four Silver Lions. The brand also won two Bronze Lions for its ‘Little Breaks’ campaign.
Tag: communication
An untapped opportunity
Clicks, views and likes are the currency of modern marketing.
But what good are these metrics if they don’t bring additional
customers into the bakery? Why do many marketing resources go to waste and how can neuro-branding offer a way out of the price war?