Consumers are indulging in Halloween fun this season but with an eye on affordability, according to data from Euromonitor International. This is why, this year, shoppers have seen Halloween products showing up on their shelves earlier than expected.
Cost-sensitive and inflation-wary consumers in Germany are bound to increasingly head to the supermarket and discounters for their bread for baked goods in 2023, as they search for a cheaper weekly shopping basket overall. However, the country continues to favor traditional bread. Health awareness and consumers’ unwavering appreciation for local and regional products are bakeries’ best bet.
Euromonitor International analyzes market sizes, with historical and forecast data, and finds consumers favor their cakes: this product segment is set to record the biggest year-on-year growth – 5% between 2021 and 2022.
In the last five years, organic and free-from gluten sweet biscuits have seen the biggest growth in Western Europe. Consumers look for more reduced sugar and on-the-go snacks. This trend is very similar in the savory biscuits category, as consumers are seeking healthier alternatives.
