Peach+ is the 2024 flavor of the year
dsm-firmenich announced ‘Peach+’ as the 12th annual Flavor of the Year for 2024. Peach+ was inspired by PANTONE 13-1023 Peach Fuzz, the 2024 Color of the Year. The selections were based on emerging signals in the cultural and consumer landscape where trends in kindness, community, goodness, and comfort have all been identified as having increasing relevancy.