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Tag: GFK

Children drive growing household interest in sustainability

In Europe, it is children that are the most persuasive in influencing household shopping behavior, and consequently both manufacturers and retailers need to address the younger generation’s concerns if they are to remain relevant.

Europe’s enormous differences

Average purchasing power per capita in Spain is almost three times as great as Poland’s average purchasing power. But comparisons between countries are not very informative.

The functionality of food is being extended

The “European Food Trends Report”, a study that demonstrates the aspects of eating and how they are linked to trends,