Krispy Kreme® launched a new, superhero-themed donut collection in collaboration with Warner Bros. Discovery Global Consumer Products, called ‘Hungry for Heroes’. The characters that earned their own limited-edition donuts are DC superheroes.
Krispy Kreme and McDonald’s USA announced a mutual decision to end their partnership, effective July 2, 2025. Krispy Kreme represented a small part of McDonald’s breakfast business. The donut maker is focused on making its fresh doughnuts available in more places, in the US and worldwide.
Krispy Kreme, Inc. sold its remaining stake in Insomnia Cookies Holdings, LLC for USD 75 million – to Insomnia Cookies and certain existing shareholders who were involved in the July 17, 2024 sale of Krispy’s majority ownership stake.
Krispy Kreme officially entered the Brazil market, the company announced. The first shop will be opened through a minority interest joint venture with Ipiranga’s AmPm retail chain.
Hackers found a security flaw and affected Krispy Kreme’s online systems in an attack, leaving customers in the US unable to order online. Physical stores were not affected, but it is likely sales suffered as a result of the hack.
Krispy Kreme sold the majority ownership stake of Insomnia Cookies to Verlinvest and Mistral Equity Partners. The transaction is worth USD 350 million, double the value Insomnia Cookies had when Krispy Kreme acquired it in 2018.
As the world recovered from a massive global software outage that impacted airlines, banks, hospital services and other businesses, Krispy Kreme launched a free donut promotion campaign, which mirrors the software update that brought the Windows systems back on.
Krispy Kreme® and Dolly Parton unveiled the ‘Dolly Southern Sweets Doughnut Collection’ – four new, limited-edition doughnuts coming in custom Dolly Parton dozens box.
Krispy Kreme announced it would bring fresh doughnuts to German consumers through a network of shops, starting in Berlin. The move is the company’s largest franchisee agreement to date.
Krispy Kreme announced the launch of four new heart-shaped doughnuts in a custom “Dough-Notes” dozens box that can be personalized. They are available from January 29 until February 14.
Krispy Kreme announced it is exploring strategic scenarios for Insomnia Cookies, which may include selling the company. The move will allow the company to focus on its core business in the donut market. Krispy Kreme acquired a majority stake in Insomnia Cookies in 2018 and should earn approximately USD 230 million in revenues in fiscal year 2023.
Krispy Kreme announced its take on the pumpkin spice season is available from August 7. The limited collection includes donuts that are mixed, stuffed, sprinkled and topped with pumpkin spice, and new releases: the Pumpkin Spice Cheesecake Swirl Doughnut and Pumpkin Spice Maple Pecan Doughnut.
