Krispy Kreme brings summer donut collection
From June 16, guests can enjoy six new summer offerings with refreshing flavors, including the all-new Original Glazed® Strawberry Cake Doughnut and two new beverages at Krispy Kreme.
Tag: Krispy Kreme
Krispy Kreme arrives in the Netherlands
Krispy Kreme signed an agreement with Jafa Holding BV to bring Krispy Kreme to the Netherlands. The country’s first shop is expected to open in late 2026.
Krispy Kreme launches spring doughnut collection
Krispy Kreme introduces its new Spring Seasonal Collection – four doughnuts that celebrate spring, available from April 7 for a limited time. As the second of five seasonal drops this year, the Spring Seasonal Collection includes two new indulgent flavors and two returning options.
Krispy Kreme launches big St Patrick’s Day offers
For St Patrick’s Day, Krispy Kreme launches a new donut collection and brings back the Green O’riginal Glazed® donut. Part of the campaign, the company offers one year’s supply of Original Glazed® doughnuts – one dozen per month, from April 2026 to March 2027.
Krispy Kreme launches DC superhero donut line
Krispy Kreme® launched a new, superhero-themed donut collection in collaboration with Warner Bros. Discovery Global Consumer Products, called ‘Hungry for Heroes’. The characters that earned their own limited-edition donuts are DC superheroes.
Krispy Kreme and McDonald’s USA part ways
Krispy Kreme and McDonald’s USA announced a mutual decision to end their partnership, effective July 2, 2025. Krispy Kreme represented a small part of McDonald’s breakfast business. The donut maker is focused on making its fresh doughnuts available in more places, in the US and worldwide.
Insomnia Cookies buys minority interest from Krispy Kreme
Krispy Kreme, Inc. sold its remaining stake in Insomnia Cookies Holdings, LLC for USD 75 million – to Insomnia Cookies and certain existing shareholders who were involved in the July 17, 2024 sale of Krispy’s majority ownership stake.
Krispy Kreme launches expansion into Brazil
Krispy Kreme officially entered the Brazil market, the company announced. The first shop will be opened through a minority interest joint venture with Ipiranga’s AmPm retail chain.
Krispy Kreme hacked
Hackers found a security flaw and affected Krispy Kreme’s online systems in an attack, leaving customers in the US unable to order online. Physical stores were not affected, but it is likely sales suffered as a result of the hack.
Krispy Kreme sells Insomnia Cookies majority shares
Krispy Kreme sold the majority ownership stake of Insomnia Cookies to Verlinvest and Mistral Equity Partners. The transaction is worth USD 350 million, double the value Insomnia Cookies had when Krispy Kreme acquired it in 2018.
Krispy Kreme launches ‘free sweet-ware update’ campaign
As the world recovered from a massive global software outage that impacted airlines, banks, hospital services and other businesses, Krispy Kreme launched a free donut promotion campaign, which mirrors the software update that brought the Windows systems back on.
Krispy Kreme, Dolly Parton launch donut collaboration
Krispy Kreme® and Dolly Parton unveiled the ‘Dolly Southern Sweets Doughnut Collection’ – four new, limited-edition doughnuts coming in custom Dolly Parton dozens box.