Clicks, views and likes are the currency of modern marketing.
But what good are these metrics if they don’t bring additional
customers into the bakery? Why do many marketing resources go to waste and how can neuro-branding offer a way out of the price war?
Bridor appointed Clarion Communications as its trade PR agency in the UK. The agency is tasked with communicating with the trade audience and raising brand awareness. In addition to PR, Clarion will also take over the trade media buying for Bridor.
Violanta was awarded the Georgios Avlonitis Marketing Award, which is presented by the Hellenic Marketing Academy as part of the ‘Made in Greece’ Awards.
Walker’s Shortbread announced a packaging redesign for its core range of shortbread offerings. The brand’s iconic, red tartan patterns will stay, but it will now have “a stronger and more contemporary finish”.
Using Virtual Reality technology, scientists at Campden BRI recently ran a virtual supermarket technology experience to better understand which on-pack sensory claims motivate consumers to purchase products.
