The new product in the Chocolate Digestive range marks the return of the Chocolate Digestives in pladis’ portfolio for the first time since 2005, and marks the 100th anniversary of the McVitie’s Chocolate Digestive. The new variety is a permanent addition to the range.
pladis
pladis appointed Tim Brett as Managing Director of Western Europe and Emerging Markets, following the decision to combine the two regions.
Pladis is bringing BN biscuit brand BN back under the McVitie’s brand this week, in Asda stores, and in supermarkets throughout the UK from February. The smiley-face biscuits will be available after a four-year absence, in mini and full-size options.
