Messe Stuttgart welcomed 35,384 visitors who visited südback over four days, similar attendance figures to the previous show, held in 2019.
Trade visitors can vote for the Trend Award Public’s Favorite, which debuts this year at südback. With this award, the organizers will gain direct feedback from their target audicence.
südback will provide concept solutions for bakeries, cake shops and cafés, including product innovations and a focus on coffee trends.
This year, the Bakers’ Trend Forum will focus on current issues such as the shortage of skilled workers, resource conservation and customer retention, the organizers anticipate.
The winners of the 2022 südback Trend Award have been chosen, in the categories of marketing, raw materials and technology.