How bakery brands can address ultra-processing and clean label concerns
Bread, especially white bread, has been making the list of ultra-processed foods to avoid. Communication can redeem bread by focusing on its functional benefits.
Tag: ultra-processed food
Consumers fear health risks of ultra-processed foods but lack guidance
Consumers across Europe are concerned about the impact of ultra-processed foods on their health. Yet, a lack of awareness, understanding and means are preventing people from making informed, healthy choices, according to a new pan-European study from the EIT Food Consumer Observatory.