Wildfarmed partnered with Waitrose to launch its first bread range throughout the UK. Founded by Andy Cato, George Lamb and Edd Lees, Wildfarmed specializes in regenerative food and farming business.
Waitrose supermarket removed all Warburtons products from its shelves, citing that product performance issues, according to reports. In response, Warburtons issued a statement highlighting the quality of their products, a first priority for the bakery.