Baker & Baker introduced a double-filled lemon cheesecake doughnut in the UK.  The limited-edition product is the second doughnut released under the premium Black Label brand and will be available until September.

The new doughnut is double-filled with a blend of creamy curd and sweet lemon, and is topped off with bright yellow drizzle waves and pieces of white chocolate, on yoghurt icing. The premium product contains no artificial colors, flavors, or preservatives and is suitable for vegetarians.

The thaw-and-serve lemon cheesecake doughnuts are the company’s third treat launched over the past four months, following the launch of its Victoria muffin and the Black Label salted caramel and nut doughnut.

The product has a three-day shelf life when chilled and should be consumed on the same day when stored at ambient temperature.  It is available to foodservice and bakery wholesalers.

“We’ve introduced this product to help our customers tap into an opportunity to drive margins in a challenging environment”, comments Helen Sinclair, UK marketing manager at Baker & Baker. “Our market research shows that time and time again, consumers are prepared to find the money to spend on a premium treat… but only if it’s truly premium. When life gave Baker & Baker lemons, we have given the world a luxury, double-filled, premium lemon cheesecake doughnut.”

Photo: Baker & Baker