pladis brand Ülker Probis has launched a new advertising campaign highlighting its 16% protein content and distinctive banana-cocoa cream flavor.

Inspired by the concept of “Probis, the Inimitable Taste,” the commercial follows a professor, AI-powered robots, and advanced technology as they attempt to recreate the unique taste of Ülker Probis. Yet despite hundreds of trials, the outcome remains unchanged: the formula behind the Probis taste cannot be cracked.

Built around the message “Probis, the Inimitable Taste,” the campaign highlights Ülker recipe and flavor, created by its banana and cocoa cream filling.

“No matter how advanced technology becomes, some tastes simply cannot be replicated. Building on this idea, the campaign celebrates Ülker Probis’ distinctive flavour,16% protein content and banana-cocoa cream filling, emphasizing its ‘inimitability’, pladis highlights.

The “Probis, the Inimitable Taste” campaign is rolling out now across television, digital platforms, and outdoor media.

Photo: Screenshot, YouTube video (pladis)