Valeo Foods Group reached an agreement to acquire Prestige-96 AD, a market-leading Bulgarian manufacturer of sweet baked goods. The transaction is subject to customary regulatory approvals in Bulgaria. Terms of the deal will not be disclosed. The acquisition, its eighth since 2022, is a part of its continued European expansion.

Founded in 1996, Prestige is one of Bulgaria’s most established producers of biscuits, wafers and sweet snack products. Its portfolio features some of the country’s most recognizable local brands, including Naya (Ная), Hyper (Хайпър), Mirage (Мираж) and Roden Kray (Роден Край). Prestige employs approximately 450 people in its facilities.

Ronald Kers, CEO of Valeo Foods Group, commented: “Prestige is an exceptional business with outstanding brands, a strong market position, and a highly capable team. By combining Prestige’s category expertise with the scale of the Valeo Foods network, we see significant opportunities to accelerate growth, expand into new markets, and bring even more loved products to consumers across Europe. This acquisition is a clear investment in long‑term, sustainable growth, adding capabilities that naturally enhance our core business. We look forward to welcoming the Prestige team as we grow together.”

Darina Stoyanova, CEO of Prestige 96, said: “Prestige has grown into one of Bulgaria’s leading sweet snacking companies thanks to the dedication of our people and the trust of our consumers. Joining Valeo Foods gives us an even stronger platform to build on that success. By combining Prestige’s much‑loved brands with Valeo Foods’ international scale and capabilities, we see tremendous potential to grow our business, reach new markets and continue delivering the products consumers love.”

With revenues close to EUR 2 billion, Valeo Foods Group employs over 5,500 people across 30 manufacturing facilities and offices in the UK, Italy, Germany, the Netherlands, Ireland, Central and Eastern Europe and North America. Valeo Foods Group is owned by global investment firm Bain Capital.

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Photo: Valeo Foods Group