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Vandemoortele completes US bakery acquisition
f2m mini croissants basket pexels

Vandemoortele USA finalized the acquisition of Banneton Bakery Inc, a New Jersey-based company. Vandemoortele first acquired an 80% majority stake in the company in 2024. With the acquisition, Vandemoortele marks a major milestone in North America, establishing a domestic US manufacturing footprint.

Alexandre Bloch, formerly of Vandemoortele France, will now assume the position of Operations Manager at the new facility. The Banneton brand will remain a brand fixture in the Vandemoortele US portfolio alongside Banquet d’Or®. Operations will continue as usual.

This facility specializes in producing premium, artisan-style croissants, Danish and other laminated dough products. “Combining Vandemoortele’s European import infrastructure with

Banneton’s domestic production plant provides a flexible, hybrid model that streamlines logistics and quickly meets customer demands,” the company explains.

“Completing the acquisition of Banneton Bakery is an exciting step forward that reinforces our unwavering commitment to being a trusted partner to our North American customers,” said Curt Coolidge, General Manager of Vandemoortele North America. “We are excited to fully integrate the Swedesboro facility into our operations, allowing us to deliver the ultimate one-stop-shop experience for authentic, premium freezer-to-oven croissants and pastries.”

Headquartered in Belgium, the Vandemoortele Group has manufacturing sites in 12 European countries and exports its products to 90 countries worldwide, including the United States and Canada.

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