Yum! Brands, Inc. introduced Byte by Yum!, a collection of proprietary Software as a Service (SaaS) AI-driven products that will be used by KFC, Taco Bell, Pizza Hut and Habit Burger & Grill restaurants across the world to interact with customers, streamline operations and offers its teams useful tools.

In the US, all four of Yum!’s brands are using elements of Byte by Yum! to process more than 300 million digital transactions a year. Yum! is now expanding the technology for use in international markets with 25,000 Yum! restaurants globally using at least one Byte by Yum! solution.

The technology platform enables easy operations for team members and improved experiences for customers, while consolidating essential systems into a single platform. The Byte by Yum! platform includes online and mobile app ordering, point of sale, kitchen and delivery optimization, menu management, inventory and labor management, and team member tools. Joe Park will serve as President of Byte by Yum!, in addition to his overall Chief Digital & Technology Officer role.

“The implementation of Byte by Yum! will also enable a faster and more impactful adoption of AI by Yum! and its brands. Backed by artificial intelligence, Byte by Yum! offers franchisees leading technology capabilities with advantaged economics made possible by the scale of Yum!,” the company details.

“As the world’s largest restaurant company, Yum!’s scale allows us to make massive strides in growing our proprietary digital and AI-driven platform in partnership with franchisees,” said Joe Park. “We are thrilled to take this important next step to simplify and further integrate our industry-leading restaurant technologies under Byte by Yum!. Moving forward, we are focused on enhancing Byte by Yum! and the capabilities this streamlined approach unlocks for team members, franchisees and customers.”

In recent years, Yum! Brands acquired and developed new and emerging technology concepts. By launching Byte by Yum!, the company is phasing out several legacy names for technology products such as Poseidon, Yum! Commerce Platform, Tracks, and SuperApp, which are now housed under Byte by Yum!.

Photo: Yum! Brands