Sara Lee® Bread announced the addition of Sara Lee White Bread Made with Veggies to its product lineup. It is baked with the equivalent of one cup of vegetables per loaf and fortified with vitamins A, D and E, Bimbo Bakeries detailed. In addition to offering a source of vitamins, each 18oz loaf is baked without artificial colors, flavors or high-fructose corn syrup.

The newly-launched veggie bread is available in the bread aisle of grocery stores and major food retailers throughout the US in an 18oz., 18-slice loaf, for a suggested retail price of  USD 4.49.

“We know that mealtime can be a battle with picky eaters and little ones that aren’t exactly in love with vegetables,” said Jinder Bhogal, Senior Brand Manager at Sara Lee Bread. “We baked up the idea for our new Sara Lee White Bread Made with Veggies with families in mind to offer a deliciously unique option that’s new to the bread aisle. Made with love – and a cup of vegetables per loaf – we hope our fans will enjoy incorporating this new offering into breakfast, lunch, snack time and beyond.”

Bimbo Bakeries USA operates approximately 60 manufacturing locations in the United States, with a  team of over 20,000 associates. More than 11,000 distribution routes deliver its brands such as Arnold®, Artesano®, Ball Park®, Bimbo®, Boboli®, Brownberry®, Entenmann’s®, Little Bites®, Marinela®, Mrs Baird’s®, Oroweat®, Sara Lee®, Stroehmann® and Thomas’®.

Photo: Bimbo Bakeries USA