Specifically created for the FIE 2024 event, ‘Hey Bro!’ is a brownie mix developed through the combined expertise of the three companies within the VIVESCIA Group: Grands Moulins de Paris, Kalizea and Diamalteria Italiana. The mix uses ingredients sourced from three different cereal sectors: French flour from Grands Moulins de Paris, toasted corn germ flour from Kalizea, and Diachoco Dark Spray malt extract from Diamalteria Italiana, which is specially designed to work in synergy with cocoa. The result: an unexplored flavor profile combining toasted malt, vanilla, and umami notes, the group highlights.

The mix is formulated, produced, and blended by ID Ingredients at the mix station of Grands Moulins de Paris in Briare (Loiret, France).

The three experts in cereal ingredients will come together at FiE for the first time, to present the technical and sensory ingredients from their respective supply chains:

• ID Ingredients, with the wheat expertise of French miller Grands Moulins de Paris and its know-how in formulating, producing, and mixing ingredients for the Bakery – Viennoiserie – Pastry – Catering (BVPC) sector;
• Kalizea, a specialist in corn-based ingredients for over 50 years;
• Diamalteria Italiana, the malt extract specialist founded in 1909.

Photo: VIVESCIA Group