Martin Braun-Gruppe acquired Hoff’s Bakery, based near Boston, Massachusetts, expanding its Frozen Bakery Division as it enters the US food market. Nicole Paparian, the daughter of founder Vincent Frattura, will continue to lead Hoff’s Bakery as CEO. “We are very excited to join forces with Martin Braun-Gruppe,” said Paparian.

With a team of around 105 people, the American family business specializes in high-quality cakes and desserts. It is known for its signature dome-shaped cakes, which are distributed fully finished and frozen to retail customers and food service providers across the US. Hoff’s was founded in 1983.

Dr. Detlev Krüger, Chairman and CEO of Martin Braun-Gruppe, commented on the news: “We deeply value the exceptional product quality, customer orientation, and passionate work that the Hoff’s Bakery team has demonstrated over the past decades. It is our priority to build on this tradition and continue evolving. This acquisition marks an important first step into the U.S. market. Our strategy is to grow further in North America both organically and through acquisitions in the coming years.”

Christian Tomasch, COO of the Frozen Bakery Division, also shared a comment: “Hoff’s Bakery is the perfect addition to our existing product portfolio and strengthens our positioning as a ‘specialist for specialties’ across all premium bake-off market segments.”

Martin Braun-Gruppe develops, produces, and distributes a comprehensive range of convenience products for the baking, confectionery, and gastronomy industries. It supplies its products worldwide to wholesalers, retailers, bakeries, pastry shops, food service providers, and industrial businesses. The group employs more than 2,500 people and offers its products in more than 70 countries.

Photos: Hoff’s Bakery social media