Grupo Bimbo received regulatory approval to acquire Wickbold in Brazil, the company announced. The transaction is subject to certain conditions imposed by the country’s competition authority. Bimbo expects to conclude the acquisition in the coming weeks.
This acquisition expands Bimbo’s presence in Brazil and its reach across more consumption occasions. Wickbold is home to renowned, beloved brands such as Wickbold® and Seven Boys®.
The transaction includes the manufacturing, marketing and distribution of Wickbold’s baked goods portfolio across Brazil. Wickbold operates with a team of approximately 2,700 associates.
“I’m thrilled to welcome Wickbold to the Grupo Bimbo family. Over the past years, we’ve made excellent progress on our journey in Brazil, building a more profitable business driven by our exceptional leaders and winning culture. Adding Wickbold’s trusted brands strengthens our portfolio and creates a strong platform for sustainable growth, enabling us to deliver even greater value to our customers, consumers, and shareholders”, said Rafael Pamias, CEO of Grupo Bimbo.
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Grupo Bimbo to acquire Brazilian bakery Wickbold
