Bayne’s The Family Bakers enters the mobile app space, a milestone in the Scottish bakery’s 70th anniversary year. The app offers a range of convenient features for customers. The built-in shop finder makes it easy to locate the nearest shop, and a new digital loyalty scheme rewards customers with a free hot drink or treat after six purchases, as well as a special reward on their birthday. In addition, a referral feature allows both existing and new customers to enjoy a free drink or treat after their first order.
The Bayne’s app is available for download on iOS and Android app platforms.
John Bayne, Joint Managing Director at Bayne’s The Family Baker, said: “Launching our mobile app is an exciting moment for Bayne’s. For 70 years, we’ve built our reputation on quality, consistency and care – and this is about extending that same service into the digital space. It’s not about replacing the in-shop experience, it’s about making it easier for customers to enjoy what they already love.”
The app is part of Bayne’s wider investment in digital transformation, with a focus on enhancing in-shop service, streamlining operations, and making the business more accessible to younger audiences and busy customers on the go, the company highlights.
Bayne added: “Our customers are at the heart of everything we do. Whether it’s improving shop layouts, introducing new products, or now adding digital tools like this app, we’re always looking for ways to make the Bayne’s experience even better – without losing what makes us who we are.”
Baybe’s has over 70 shops across the country, with further expansion underway. The bakery plans to open three to four new shops per year.
Related stories:
Photo: Bayne’s The Family Bakers
