With the return to in-person exhibitions, Sirha Europain is introducing a new section, Sweet Creations, hosting players in the pastry industry. In addition to masterclasses, workshops and roundtables featured on the different stages, the trade fair will stage the return of the European Pastry Cup, and, for the first time, the French selection event for the World Pastry Cup.
Expert contributors will also take part in the Sirha Europain Forum to share their solutions in the face of the current developments in pastry today. Topics for discussion will include:
- ‘Understanding chocolate labels’ – Blaise Desbordes (Max Havelaar), SylviaTouboulic Barreteau (La Mie Caline)
- ‘What sugar for what usages?’ – Luc Baudin (Chocolaterie La Mutinerie), Cyril Gaidella (Zest), Philippe Reiser (Cultures Sucre)
- ‘Volatility in the price of raw materials’, Benjamin Bichon (Cooperative La Tricherie), Virginie Ciesla-Maudet (Assertis)
Sirha Europain will be held between March 26 and 29, at the Paris Expo Porte de Versailles.
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